Soft Plastic Lures

Here is the homepage for tutorials, reviews, tips, and how-to’s with hard-body lures!

There are several styles of soft plastics, each with their own set of pros and cons. Explore each of them below to learn more about how you can maximize your results with different styles!

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Artificial Shrimp Lure OUTPERFORMS Live Shrimp [Fishing Report]

Can there ever be a scenario where an artificial shrimp lure outperforms live shrimp?Right now and in the coming weeks, there are tons of...
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NEW PADDLETAIL LURE (with scales)!!!

WE'RE BRINGING A NEW PADDLETAIL LURE TO OUR SHOP!!! But this isn't your average soft plastic paddletail lure. This lure has SCALES!...
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How To Retrieve An Artificial Shrimp Lure (For Best Results!)

Is there a trick or easier way to retrieve an artificial shrimp lure? The techniques used in the video below apply to any type of...
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Quick Gold Digger BOMBER Rigging Lesson [Plus When To Use!]

It's NOW in the shop, so let's go over the Gold Digger BOMBER rigging lesson! Salt Strong BOMBER lures are 5-inch paddletails available in...
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How To Choose Artificial Lure Profiles And Colors

How can you know what artificial lure profiles and colors are going to catch fish on a given day? What indicators let you know which lure...
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THIS Is When To Use the Gold Digger BOMBER

Now that we've got it in our shop, let's talk about when to use the Gold Digger BOMBER!!! The Gold Digger lure color is all black...
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Has The Magic Returned? [Mosquito Lagoon Scouting Trip]

On a recent Mosquito Lagoon Scouting Trip, I saw shades of the past GLORY that was Mosquito Lagoon!! The seagrass was TALL and PLENTIFUL!...
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Snapper Island (What To Do On A Super High Tide On Tough Day) LIVE

What should you do if it's super quiet at high tide on a tough day? Luke and I stuck with it and were able to pull out a few fish from...
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This Is My New Favorite Lure For Juvenile Tarpon

On a trip just last week, I found my NEW favorite lure for juvenile tarpon! Juvenile tarpon are insanely fun to target because they strike...
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33 comments

First Redfish On The NEW F.R.E.D. Lure Profiles [BOMBER + Power Prawn!]

NEW F.R.E.D. lure profiles are coming SOON Salt Strong Nation! F.R.E.D. stands for "Fooling Redfish Every Day" and the color itself is...
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How To Rig All Of The Salt Strong Fishing Lures On Hoss Helix Hooks [Tutorials]

Every day tons of questions come in asking us to show how we rig all of the Salt Strong Fishing Lures on the NEW Hoss Helix Hooks...
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Power Prawn USA Experiment: Rattles VS. No Rattles [Plus BOMBER Comparison!]

I'm back with an on-the-water Power Prawn USA Rattles Experiment!! This time I wanted to find out more about the impact Battle Rattles...
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I Stumbled Upon A WILD Bonito Blitz (Using The Slam Shady 2.0!!)

I was out with an Insider Member last week looking for tarpon when we stumbled on a WILD bonito blitz!! The bonito were blitzing on...
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TROUT ON DEMAND (Epic Trout Bite & How To Find Spots Like This)

One after the next, this is TROUT ON DEMAND!!! What a day Luke and I had just last week out fishing a familiar channel for some...
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Wading For Redfish At Low Tide (Crazy Sightfishing Action!!!)

I had an INSANE day wading for redfish at low tide last weekend!! My brother and dad joined me for a day of wade fishing and fun down in...
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