Soft Plastic Lures

Here is the homepage for tutorials, reviews, tips, and how-to’s with hard-body lures!

There are several styles of soft plastics, each with their own set of pros and cons. Explore each of them below to learn more about how you can maximize your results with different styles!

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3 Ways to Trigger Strikes with the 5″ Mulligan Bomber

In this video, I'll show you three ways you can retrieve our #1 large paddletail and take advantage of some of the best fishing of the year!
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Changing the Odds in High, Dirty Water Conditions

High water and dirty water can be a recipe for skunk stew, but with a good plan, you can still have tremendous success.
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2 comments

A Rigging Mistake You Need to Avoid When Using Larger Lures

When you’re on a tough bite, one of the worst things that can happen is to lose a fish when you finally get a hit....
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6 comments

Big Fun with Big Uglies (and a Couple of Salt Strong Members)

As the summer transitions to fall, it’s a great time to get on some black drum. They’re a strong-fighting fish on light tackle and can...
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4 comments

Late Summer Sight Fishing in Thick Grass

Recently, I picked an area that should have been a good place according to the current trends. The challenge was that I hadn’t been there...
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2 comments

An Unexpected Tactic to Trigger Redfish Strikes

I decided to take my kayak around the bend and fish Cedar Key for the first time. The day started off calm and clear without...
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The Easiest Way To Catch Lots Of Trout Quickly [Summer Edition]

This Insider Report shows a quick trip I had this morning to show my #1 most trusted strategy for quickly getting on some fun fish...
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102 comments

Tips for Triggering Strikes on Hot, Calm Days

These dog days of summer can be tough to fish. Hot temps combined with calm and clear conditions make it hard to find the bite...
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35 comments

Store Soft Plastic Lures Smarter with This Tip

If you’re like me, you have a ton of soft plastic lures floating around. Having options is great, but the bags those lures come in...
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100 comments

Soft Plastics Falling Down? Fix It with This Simple Trick

Here's a quick hack when fishing with weedless rigs to keep your soft plastic lures from sliding down weighted rigging hooks!
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153 comments

Slam Shady vs Gold Digger: Test Results and Spot Analysis

Over several weeks, I pitted the Mulligan in Slam Shady against the Gold Digger in a battle for redfish and tarpon across varying conditions.
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115 comments

Slam Shady vs Gold Digger: Which One Really Catches More Fish???

Over several weeks, I pitted the Mulligan in Slam Shady against the Gold Digger in a battle for redfish and tarpon across varying conditions.
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9 comments

Best Lure for Skipping Mangroves and Docks [Experiment Results]

We talk a lot about the importance of knowing how to skip cast. But what’s the best lure for skipping under mangroves and docks? I...
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36 comments

Catching Summer Black Drum on Artificials: Critical Keys to Success

Coach Matt found BIG shallow-water black drum on a recent trip. If he was going to have success, it was going to be on artificial lures.
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52 comments

Gulp! vs Z-Man [Scented Jerk Shad Lure Experiment]

Gulp! vs Z-Man – which jerk shad catches more fish? Both lures used in this experiment are in the Pearl color and the video below...
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